3 Ways AI is Changing How Startups Build Their Brand
AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.
An Iconic 115-Year-Old Chocolate Brand Is Forced to Change Its Look — Here's Why
The unique, peak-shaped chocolate bar was invented in 1908.
Good (and Bad) Branding Advice That Can Make (or Break) Your Success
Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?
6 Powerful Brand Storytelling Tips For Marketers
Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.
7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023
Here are seven predictions for how brands will harness the power of virtual influencers in 2023.
Why Personal Branding Is Important for Every Working Adult
Here's why building and managing a personal brand is so important.
3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
How I Could Have Saved Toys "R" Us — a Lesson in Brand Building
Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.
How Leadership Influences a Brand's Identity For Consumers
Your adoration and repurchase rate towards a brand or a product, by and large, is influenced by the face associated with it. For me, it's the face of a leader
The Importance of Humanizing Your Brand and How to Do it
You can build deeper connections with your customers across all marketing activities by humanizing your brand.
How to Build a Competitive Brand That Gives Your Startup an Edge
Your brand as a founder and as a startup both matter, especially in the early days. Here's how to create a credible and reliable brand that will make gaining customers — and investors — a little easier.
Considering Entrepreneurship After a Successful Corporate Career? Here Are 3 Things You Need to Know.
Here are three things entrepreneurs should consider as they make the leap from the corporate world to owning their own businesses.
5 Effective Ways to Establish Yourself as a Thought Leader
Here are five simple but effective tactics you can use to become a thought leader in your industry.
How to Stand Out as an Entrepreneur by Being Unapologetically You
There's an undeniable power that stems from embracing your individuality, whatever it may be, instead of trying to channel a disconnected-from-reality image of yourself. Here's how you do that!
Building a Brand vs. Paid Acquisition: Which Is Best For Your Business? Here's What You Should Know.
Learn how to build a strong brand and a loyal customer base.